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Asda has announced it will be offering a Blue Light Card to emergency workers, giving them discounts throughout the Christmas period.

Shoppers with certain jobs will be able to get 10 per cent off in all 633 of Asda’s stores across the UK until January 2, 2022.

The supermarket has launched the discount this Christmas to acknowledge the crucial work the NHS, emergency services, social care sector and armed forces do.

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The Blue Light Card is a nationally recognised scheme provided to those who keep everyone safe day in and day out.

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Asda will allow use of the discount for food and drink, George at Asda clothing and homeware, toys, gifts and optical services, reports Wales Online.

Derek Lawlor, chief merchandising officer at Asda, said: “Blue Light Card holders work in difficult and dangerous situations every day of the year to provide support to people across the UK who need it the most.

“We wanted to recognise this and thank them for everything they do by offering a discount in our stores this Christmas.”

Tom Dalby, CEO at Blue Light Card, said: “Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will help millions of blue light workers in the country. After last year’s restrictions, this Christmas will feel particularly special for those who were unable to see their loved ones during the festive period in 2020.

“It’s often the norm for so many of our members to work long hours in the run up to the big day, but at Asda they can save so much time on their Christmas shop by buying everything under one roof. I hope they take advantage of this exclusive 10% discount to save on their tree, their turkey, their board games and even their Christmas jumper.

“We really want to say thank you to our members for doing everything they can to help protect the most vulnerable this year, and every year.”

The Asda discount is valid in stores only and the terms and conditions are available on the following link Blue Light Discount Terms & Conditions (asda.com)

For more information on Blue Light Card eligibility please visit www.bluelightcard.co.uk

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