MALAYSIA. Travel dining specialist SSP Group, in joint venture with Travel Food Services (TFS), has struck an agreement with Malaysia Airports covering 29 food & beverage outlets at Kuala Lumpur International Airport (KLIA), low-cost terminal KLIA2 and Kuching International Airport.
The contracts run for five to seven years. The partners will also operate six lounges across the airports (at KLIA and KLIA2 international and Kuching domestic) as part of the deal.
They will introduce new F&B brands across the airports, including local favourites targeted at domestic passengers. At KLIA and KLIA2, for example, they will open a number of OldTown White Coffee outlets, a ‘kopitiam’ coffee shop chain offering premium coffee and tea blends and authentic meals including asam laksa and nasi lemak. KLIA will also feature a new unit for Asian crispy chicken specialist 4Fingers.
The partners will also introduce more international brands to the airports. These will include new outlets for Subway as well as Coffee Bean & Tea Leaf at KLIA, KLIA2 and Kuching, while Jamie Oliver and Hard Rock Café will join the F&B line-up at KLIA’s international satellite. They will also work with The Serai Group, a Kuala Lumpur-based family run Malaysian hospitality company, to open outlets at KLIA.
SSP Asia Pacific Chief Development Officer Jonathan Robinson said: “Our detailed knowledge of this market and our strong brand portfolio, plus a phased investment plan aligned to the return of travellers mean the F&B and lounge offers at these three airports will be perfectly tailored to meet the needs of the passenger demographic while providing significant opportunity for commercial growth. We’re looking forward to working with MAHB to enhance the overall airport experience for travellers, while also increasing our presence in this important Asian market.”