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Vermont is the ski hub of the Northeast.

Destination demand can change on a dime. But for the moment, it looks as if potential travelers have their eyes on – well, all parts of the country – from New England, to the California Coast, and everything in between.

Broadry analyzed the latest Google travel insights to highlight some states with the highest growth in demand:

Vermont

Vermont is a Northern New England ski hub with plenty of events and outdoor winter activities, like the NE Rando Race Series (when experienced skiers race up the mountain and back down, without the help of chairlifts). But it’s not all about the powder. Vermont hosts the Burlesque Festival and visitors can tour breweries and craft spirits distilleries. Metcalfe’s Vermont Maple Cream Liqueur is reportedly the first maple cream liqueur produced and sold in the United States.

► Why is Southwest canceling flights?   Airline scrapped more than 600 Thursday

Montana

Big Sky Resort in Montana has a Kids Club, beginner and intermediate terrain and other activities to keep parents and kids happy.

With over 147,000 square miles to explore, winter enthusiasts are lured to this landlocked mountainous state. The state boasts about shorter lift lines at area ski and snowboarding sites, many that lead to Glacier and Yellowstone National Park. After a day in the snow, wind down and take a dip in one of the many hot springs.

► New law:  Veterans, Gold Star Families get free national park access for life

Florida

Temperatures were close to 80 in Miami the first week in January.

Florida’s marketing campaign to attract winter visitors is well underway. Considering a visit? Websites like Visit Florida and TripAdvisor can provide a rundown of seasonal activities. And if you are a beach lover, temperatures were close to 80 in Miami. WorldTrips reports that warmer climates, like Florida, are also most appealing for international visitors in January. In fact, Miami and Orlando are some of the most searched U.S. destinations online, according to the latest Google travel trends.

► USA TODAY Travel newsletter:  Get the latest headlines in your inbox daily

Nevada

The eastern Nevada town of Ely hosts its annual Fire and Ice Winter Festival from Jan. 19-20.

Nevada always manages to turn heads throughout the year. This month, gadget lovers headed to Las Vegas to attend CES, the major tech event put on by the Consumer Technology Association. But outside Sin City, there’s still plenty of winter action. The annual Fire and Ice Winter Festival in Ely kicks off on January 14th with festivities around Cave Lake State Park and Nevada Northern Railway, as well as Ward Mountain Recreation Area and countless downtown Ely businesses.

California

At 2,425 feet, Yosemite Falls is the tallest waterfall in North America.

Search the #visitcalifornia hashtag on Instagram and find 2.3 million posts showcasing the state’s vast beauty – from waterfalls to wildlife to landmarks. This month, the Golden State’s major theme parks – Disneyland, SeaWorld, Legoland and Universal Studios – are all open. Yosemite National Park is open too (just check for road closures due to snow). If you do head to Yosemite, you’ll find the tallest waterfall in North America at 2,425 feet high and El Capitan, the largest single piece of granite. Rather be poolside? Try Palm Springs and keep fingers crossed for the 70s.

Texas

Need to cool off? Tour Natural Bridge Caverns in New Braunfels, Texas.

With more than 79,000 miles of roads and roughly 268,600 square miles – this second-largest U.S. state (Alaska is the largest with a whopping 586,000 square miles of land) offers endless adventures for road trip warriors. Expect the temperature to vary this month while criss-crossing the state, too. Northern Texas will be in the 40s while the southern region (San Antonio, Galveston) tends to stay in the mid-60s. In Texas, there’s plenty to do all year round. Tour Natural Bridge Caverns in New Braunfels or peruse the quirky shops along Route 66 Historic District in Amarillo or find your favorite new BBQ spot.

Tennessee

Lights Over Gatlinburg holiday event at the Gatlinburg SkyLift Park in Gatlinburg, Tennessee.

Thousands head to Gatlinburg, Tennessee this time of year to view the magnificent Lights Over Gatlinburg event. The light display runs until Jan. 29. While in town, try snagging tickets for Ober Ski Mountain and enjoy a day with family-friendly activities like skiing, snow tubing and ice skating. Other hot spots include Memphis and Music City, aka Nashville. Bundle up, though. Temperatures might be chilly.

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