For some persons, social media is just a variety of leisure. For other people, it is a way to take a look at their passions. But for Kate Lazarski, social media is a way to share her enthusiasm for showcasing some of her preferred matters — journey, manner and dining.
With more than 25,000 followers on Instagram, Lazarski has not only created a name for herself as a neighborhood social media celebrity, but has turned her expertise as an influencer into a prosperous job in the discipline of interaction.
Lazarski graduated from OU in 2015 with a degree in public relations, marketing and used communication with hopes to go after a profession in fashion internet marketing. Soon after leaving Michigan for an internship in New York Metropolis, Lazarski recognized she chosen a job geared in direction of hospitality and community relations.
When she moved again to Michigan from New York Town, Lazarski started out a task in Detroit exposing her to up-and-coming enterprises, dining establishments and shops. This publicity allowed her to post about her favourite community destinations on Instagram, top to her status as a Detroit-based mostly influencer.
Reflecting on her time at OU, Lazarski was grateful of the chances she was presented with not only from the college but from peers. She served on the OU Greek Council and was also a member of Gamma Phi Beta sorority.
“Really, I would not have gotten my very first positions if it was not for the internships I experienced from Oakland and I’m so grateful,” Lazarski said. “We had to do two again then so I did one particular with the Red Wings and a person with Billhighway which is so random but it was the way my sorority paid out dues — through Billhighway. So a single of the ladies bought me this internship.”
“My manager that employed me out of faculty was most effective friends with my internship boss and truly spoke really of me. He bought me a comprehensive-time placement out of college simply because of the internships and relationships that I designed — which was large.”
Lazarski is also just one of the creators of 48hrstravel — A guideline for locals and travellers to completely immerse them selves in a metropolis with tips for procuring, eating, lodging, etcetera. With aid from two of her buddies, Marina and Nancy, the trio traveled to many cities in the U.S. and Canada to working experience what each and every city had to supply.
The site was a resourceful outlet for Lazarski to share just one of her favorite hobbies combined with her professional expertise from the communications and hospitality industries.
“I was traveling a great deal for perform for Bedrock [real estate services] and I realized I’m obsessed with traveling and my occupation was to come across the coolest stuff in each and every city,” she mentioned. “Ultimately my objective would be to carry it back again to Detroit.”
“I was realizing I beloved developing itineraries and locating what is the coolest thing and telling people today about it. Me and my two girlfriends begun 48hrs — which we have not actually done due to the fact COVID-19 sadly — but hopefully we’ll decide it back up.”
Whilst Instagram serves as a way for her to share her enjoy of journey, food and trend, Lazarski explained she would not count on her position as an influencer total-time. She has liked the practical experience so considerably and hopes to pursue it as very long as she can.
“Content generation — I truly feel like I don’t have a purpose. It’s variety of labored out in which I in no way definitely did and it’s just organically done its matter. I think [my goal is] just likely with it and driving it as extensive as it lasts since actually I don’t know how extended it will last, but it is been fairly terrific so considerably.”
She aims to continue being in the hospitality industry, but has thoughts on additional establishing her journey web-site. Lazarski at this time works as the director of social media promoting and manufacturer interaction at Heirloom Hospitality Group and proceeds to function with brands and firms for consulting and marketing perform.